Communications, marketing, and community relations skills enable you to position your practice as the provider of choice. This online program shares what you need to conduct market research, analyze patient needs, and design strategic marketing plans that align with your patients’ expectations. You’ll learn how to enhance your practice’s reputation through effective digital marketing, social media, public relations and community collaboration.
By participating, you’ll gain industry-recognized skills through a certificate approved by the American College of Medical Practice Executives (ACMPE), boosting your credibility and marketability in practice management.
This self-paced online course takes approximately 1 hour, 25 minutes to complete.
What can you expect from this certificate?
- Comprehensive curriculum:
- Discover the evolution of marketing and data’s role in fostering faster and more informed decisions
- Manage sources of free and readily available data that can lead to more effective marketing strategies
- Demonstrate the key steps for developing a modern and comprehensive marketing plan
- Flexible learning: Enjoy the convenience of self-paced study that fits your schedule. Course access is active for one year from purchase.
- Expert instruction: Gain insights from an industry leader who will guide you through the nuances of communications, marketing and community relations for medical practices.
- Continuing education credits: Complete the program and if enrolled in ACMPE board certification, you may self-claim completed courses through the Certification and Continuing Education Portal in your MGMA Dashboard for ACMPE CE’s.
- Digital credential: Completing the program and assessment will earn a digital badge of your achievement to add to all digital resumes and social networking platforms.
Speaker:
Jennifer Thompson, President, Insight Marketing Group